Los Angeles, California

A beauty club for mothers and daughters

Founded with celebrity makeup artist Kseniya Bernkhardt. We do not teach a seat. We teach a pair.

Who we are

Connection first. Then technique.

DM Beauty Club is a Los Angeles beauty club founded with celebrity makeup artist Kseniya Bernkhardt. Mother and daughter work hands on the same face, then learn technique built to be easy for a teenager to understand and use every day.

What we teach

Smart Shopping
Skin Prep 101
Foundation Mastery
Blush Like a Pro
Eyes That Pop
The Details That Matter

Where we are

We come to you across Los Angeles

We are based in Los Angeles and we travel. Instead of one fixed studio, we bring the classes to the communities we serve, including Pasadena, Arcadia, South Pasadena, San Marino and La Cañada, some of the highest-income school communities in Los Angeles County.

Co-founder & Creative Director

Kseniya Bernkhardt

Twenty-five years as a makeup artist and hair stylist, working worldwide. Key makeup artist for BECCA Cosmetics across Eastern Europe; twelve years building a Los Angeles portfolio.

Editorial credits include Vogue, Harper's Bazaar, Elle, L'Officiel, Tatler, Numéro and GQ. Her client roster spans global icons, from Salt Bae and Hannah Stocking to Lele Pons, Dr. Woo, Poppy and Mahlagha Jaberi, with a combined reach of over 100 million followers.

She brings that editorial precision into every session: teaching women of every age to understand their own features, use affordable products like a pro, and leave feeling genuinely confident in their own skin.

kseniyabern.com

Co-founder & Managing Director

Victoria Kulicheva

Founder and CEO of KISS Model Management, with 15 years of experience across fashion, beauty, talent management and creative production.

She has worked with leading global brands including Lexus, Cartier, Lucid Motors, The Ritz-Carlton, KEVIN.MURPHY, Paul Mitchell and Dolce & Gabbana, connecting exceptional talent with the right creative teams.

With a background in law, Victoria combines strategy, structure and creative instinct. She co-founded DM Beauty Club to create a space where beauty becomes a shared language that strengthens confidence, connection and trust between generations.

kissmodelmanagement.com

Who it's for

Every girl, and her mother

Girls aged 10–17 and their mothers, reached through schools. Beauty spreads by class group: when one girl in a class joins DM Beauty Club, her friends follow, and their mothers follow them.

6,200

mother–daughter pairs in reach today who can comfortably afford us. Our catchment is made up of the highest-income school communities in Los Angeles County.

51,700 studentsacross the communities we serve.

One girl joins

A single member in a class group starts it.

Her friends follow

Beauty spreads by class group.

Their mothers follow them

Each new pair brings the next.

Our purpose

Connection and education.

We are not a makeup counter. Girls learn beauty from their peers and their mothers: we move that lesson back to their mothers, a safe place to connect, to learn properly, and to grow into themselves. The class is the beginning; the destination is a social club that unites women across generations.

Brand partnership

The product in every girl's hands

Every class is taught on a full kit. We ask our partner brand to provide the makeup used in the workshops. In return, the brand is present in the room and in the hands of every mother and daughter who leaves it.

What we provide

Integrated product placement during our masterclass. Your products are professionally presented and used by our makeup artist throughout the session. Each participant receives a curated beauty bag featuring your brand, and gets hands-on practice with those exact products during the class.

What it becomes

The products taught in class can be sold on to our clients: a girl's first kit, chosen by a celebrity makeup artist and used by her own mother.

Twenty-five years, worldwide · Kseniya's editorial work